|
 Inspired by Prime Minister Modi's words in his Independence Day speech in August 2014 to make India standout in the global landscape, entrepreneur Manjula Nair bought the domain www.creativebharat.com and started working towards the strategy and planning of it.
Creative Bharat was launched exactly a year later in 2015. Her firm is all about the concept of having a marketing team that sit with clients and provide all the functions of marketing under one roof with a cost effective marketing model in place. Companies that cannot afford experienced and talented marketers can now outsource the service to a third party who will provide services much more than what an internal team could provide. Eventually, Creative Bharat also became an e-publication and industry events platform for start-ups in India to stand out. In 2017, Manjula went about establishing Realbuzzone, offering the same marketing concept but for international clients.
Manjula believes in learning from real life examples. Although the first year of her business had its own set of challenges, she was confident of overcoming them. Her biggest drawback was that she was not a good recruiter and it was in her first year that she hired personnel that were not capable enough for various roles. However, with the help of professional friends from her previous corporate job, Manjula is now assisted and mentored on the recruitment, HR & resource management front.
Manjula's family was her role model who encouraged her to adapt to change. In the near future, her company plans on coming up with a Creative Bharat co-working cove - an incubation centre for start-ups and innovators to work together and offer marketing & communications services all under one roof. Also, her Realbuzzone entity will have a headcount of 200 employees working 24/7 for global clients in the next 2 years.
Manjula is of the opinion that managing a home is like managing a company - hire the right people within the right budget, trust them or bring them up to be trusted through smart training and learn to delegate. Once you know how to prioritize your time, things will fall in place. Her advice to readers is that there is no right time but now and today.
For more information, please visit www.creativebharat.com and www.realbuzzone.com
For Manjula's efforts, she deserves a Standing Ovation!
To read the complete issue click here.
|
The ELS Lotus logo is trademark of Empowered Learning Systems Pvt. Ltd.