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 Zestorm Technologies is a Pune based company established in 1999 and specialises in delivering technology solutions focussed on business applications, especially automating workflows and offers solutions which are usable from the browser. The company has an interesting story behind it.
From the very beginning, Ashwini had it in her genes to start a company of her own. Zestorm was a company which was incubated by her husband, but Ashwini was part and parcel of all the 'teething' troubles it went through - from looking for office spaces, dealing with erratic Internet connections to dealing with US teams at odd hours. Fortunately, she was able to handle the pressure as the experience came in handy while she started her next venture, The Mango Lounge, which is an offsite offbeat events venue.
She cites that around eight years ago, Zestorm had ventured into some products where they had a tough time selling and scaling up. She realised making the product was easy, but making something that scales and gets into a position where people buy it automatically on their own was difficult. It was during this trying time that her husband ventured out as a Consultant for a short time to earn enough to keep the household running while she managed the company to nurse it back to full operational mode.
As a woman entrepreneur, the main challenge is to manage home, family, kids and a business all at the same time! According to Ashwini, her constant family support helped her to work at odd hours which becomes imperative when dealing with global business clients. Her father is her role model; even at the age of 74, he still works full time and always works on new ideas to implement! She defines success as having peace of mind - where long term success can be achieved by generating passive income without working full time.
It was always Ashwini's dream to be an entrepreneur. She believes that your mind can never be away from your business and you get to be your own boss, working on your own terms.
Ashwini says that the Goldman Sachs 10,000 Women Programme, (with the Indian School of Business (ISB) as Education Partners), played a big role in self-realisation and offered a way to think of potential solutions to various business problems. She continues to ensure that her global customers are satisfied.
Please visit her company's website, http://www.zestorm.com, to know more about the firm's offering.
All the best Ashwini for your endeavours!
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